Facebook live is without a doubt your best option if you want to generate a ton of engagement in your Facebook group and see it expand significantly. Read on to know all the technicalities surrounding how to go live in Facebook group.

Nearly all social networks are giving live video a higher priority. However, the social media juggernaut Facebook makes it incredibly simple to go live.

In order to stay one step ahead of the Facebook algorithms, we’re going to explain how to go live on Facebook correctly.

How to Go Live in a Facebook Group?

Here’s how to maximize your Facebook live stream to get the most out of it.

Step 1: Choose the “Live Video” Option

Open the Facebook app and tap What’s on your mind? from the News Feed. Tap the Live video option.

Step 2: Choose Your Privacy Setting

You must decide who is permitted to watch your live stream. Select your privacy level in the audience selection menu at the top of the screen.

You can select from the following options:

1. Public
2. Friends
3. Friends of tagged
4. People tagged
5. Friends except…
6. Specific friends
7. Only me

If you want to try out a Facebook live session before you broadcast to an audience, choose the Only me privacy setting, which will be nestled under See All.

Step 3: Set the Camera Orientation

Give Facebook permission to use your device’s camera and microphone if asked. Select either the front- or back-facing camera. You don’t need to worry about switching between horizontal and vertical because all Facebook Live videos are square.

Step 4: Write a Description

Write your description in the Tap to add a description… above the Go Live option.

Since you want people to participate in your live broadcast, your description should be compelling and action-oriented

Step 5: Add Tags, Feelings, Or Activities

Using the @ sign or tapping the tag icon, you can tag people. Additionally, you can add a feeling or activity to a location and tag it. This will increase the audience reach and engagement of your live broadcast.

Step 6: Add Fun Additions to Your Video

To add fun effects to your live video and add fun features to keep your audience interested and involved, tap the wand icon in the top left corner. From there, you can access filters, lenses, and tools.

Step 7: Start Broadcasting Live

By tapping the Go Live button after everything is set up, you can begin your Facebook live. A countdown will appear before the camera starts to roll.

Step 8: Introduce Yourself and the Topic

Introduce yourself and briefly discuss the reason(s) you are going live on Facebook at the beginning of your live session. Reintroduce yourself and the subject of the live session as needed to new viewers who are just tuning in during the live broadcast.

Step 9: Interact With Your Viewers

The amount of time that has passed can be seen in the top left corner of the screen as your live session continues. Additionally, you can view the audience size of your live broadcast.

Reverse chronological order will be used to display comments at the bottom of the live video. Throughout the broadcast, address your audience by name, thank them for watching, and respond to their comments.

Step 10: End the Broadcast

Informing your viewers that your live session is coming to an end is the proper way to end it. With a final call to action, thank them for watching and staying with you.

To end the broadcast, tap Finish from the bottom right corner. The video replay can then be posted on your profile if you so choose. You can go back and change the video reply’s description or privacy settings, or you can eventually decide to delete it, just like you can with any other Facebook post.

Read More:

• How To Add Or Delete Files To Facebook Group?
• How To Leave A Facebook Messenger Group?

How to Schedule a Facebook Live in 2022?

Except for step 4, exactly follow the instructions in the preceding section to schedule a Facebook live event for 2021. Instead of selecting ‘Go Live Now’, choose ‘Set Up A Live Video.”

This will take you to a new interface that looks like this.

Copy and paste the Stream Key into your preferred streaming app by adhering to the provided instructions.

I wouldn’t advise starting out by scheduling Facebook live videos inside your group if you are not tech savvy.

But if you’re really game for it, look into programs like OBS and StreamYard, which are among the best in the business and can assist you with planned Facebook live broadcasts.

At Convosight, we currently use StreamYard and have broadcast live events several times.

The good news is that these apps’ knowledge bases contain comprehensive instructions on how to schedule a Facebook live in your group. Because of this, scheduling FB Lives should go without a hitch.

How to Go Live in Multiple Facebook Groups?

Use StreamYard to broadcast live to multiple Facebook groups at once if you have more than one.

According to my personal use of StreamYard, it works well and enables hassle-free live video streaming in numerous Facebook groups.

You can see that I’ve added two Facebook groups to my StreamYard account as “destinations” in the image below.

I can choose both Facebook groups as destinations when I go live on Facebook using StreamYard, and I will be able to stream video to both Facebook groups at once.

Check out StreamYard for a hassle-free experience going live on multiple Facebook Groups. Depending on your needs, they offer a range of pricing options.

What is Facebook Live?

Users of Facebook can broadcast live content. Quite enjoyable is the feature.

You can begin the Facebook live broadcast in a matter of simple steps. Your friends receive a notification when you begin a live broadcast, making sure that everyone is automatically invited.

Facebook users can join the conversation if they watch you live. They can even send different emojis. The number of viewers for the live session is displayed on the screen for the live broadcaster. You can converse verbally or in writing with viewers. In fact, you can poll Facebook users during your live sessions.

Why You Should Live Stream in Facebook Groups

One of the best ways to interact with the members of your Facebook Group is through Facebook Live. You can create a variety of social media post formats to interact with your community. However, your community feels more a part of you when you appear live on camera. They can see you, communicate with you in the comments, and observe your real-time interactions with them.

When you consistently live stream in a Facebook Group, you will get to know your audience better. Your community will participate in the comments section of your captivating live videos by responding, asking questions, and providing feedback. Ultimately, this aids in your understanding of what they expect from you and the community.

Ideas for Live Videos Inside of Your Facebook Group

Some useful ideas are listed below:

Live Q&A Sessions

This is a fantastic way to help the locals in your group. I advise implementing these as frequently as you can. Schedule your live stream in advance as well. By doing this, members can ask questions prior to your going live. If you have the time, you can even respond to any questions they post while you are live.

PRO TIP: The knowledge you gain from the questions is another advantage of running live Q&As. For instance, if you sell products and frequently receive the same inquiries, you might be able to improve your product instructions or onboarding procedure.

I adore how Travel Marketing and Media’s founder, Sandra McLemore, uses live video on her company page. They offer a Facebook Group for the members and customers of their online courses so that they can support them with different modules and lessons. Every week, Sandra responds to viewer questions in real time while alternating between being on camera and using a screen share and slide decks to demonstrate.

Share Important Updates and Announcements

Features releases, new additions to your product line or store, sales and promotions, as well as business updates and news about the industry, can all fall under this category. When you’re sharing significant or interesting information, posts and text can fall flat. When information is shared in this way via live video, more buzz is generated. Additionally, it enables you to express your personality while sharing the information.

I always say, “Although people can be boring, industries rarely are.” Jamie Trull, a coach for financial literacy, broadcasts important updates to her community of female entrepreneurs via Facebook Live in her Facebook group on tax laws, stimulus plans, budgeting, bookkeeping, and everything else related to government funding. She has become a dependable member of her community. She appears to broadcast these crucial updates live, which explains why. And in just 11 months, it has enabled her to increase her membership from 5,000 to over 30,000.

Conduct Tutorials Or Live Demonstrations

Undoubtedly, the most interesting types of video you can offer are those with educational content. Don’t try to sell anything to people. These people desire assistance. You can share your knowledge and skills through how-to videos and live video demonstrations, which strengthens your position as an authority in your field. Use multiple webcams or screen sharing to accomplish this (or choose to do both).

I share my screen and conduct live how-to videos on well-known applications like Canva, Asana, and Trello inside my own Facebook Community, DIY Marketing with Melanie. I can demonstrate procedures to members using StreamYard by sharing my screen. This is so much more effective than merely explaining it verbally.

I also give tons of tips on live streaming, so my second “behind the scenes” camera is great for showing people lighting, gear, and desk layout. A good behind-the-scenes video is a favorite among everyone.

Interview Your Customers to Share Success Stories and Case Studies

Showing how other people are succeeding can sometimes be the best way to inspire potential customers about your goods and services. This gives them fresh ideas and makes it easier for them to picture themselves getting similar outcomes. Live video sharing of customer success stories has a more genuine feel than a picture and a testimonial quote.

StreamYard Spotlight is a fantastic illustration of this. Every week, StreamYard interviews a featured user to learn about their favorite aspects of the platform and the creative ways they’ve used it. Members of the community receive fresh concepts and motivation for their live videos.

Invite Subject Matter Experts

Similar to the above example, you can interview an industry expert when you conduct a live stream in a Facebook Group. Better yet, let them present their presentation as a guest in your live stream, sharing their wealth of knowledge. With StreamYard, you remain in control of the live video while your visitor can share their screen or presentation slides and remain in the video with you. This is preferable to handing over total control to your visitor—I’ve witnessed this go wrong far too often.

Also Read:

• How To Archive A Facebook Group?
• How To Tag A Group On Facebook?

Facebook Live Video FAQs

We understand that you might be curious about other things in addition to how to use Facebook Live. Below, we address them.